Online Alışverişte Dürtüsel Kullanım, Kaçırma Korkusu, İçtepisel Satın Alma, İnternet Kaynaklı Yorgunluk ve Kaygı Arasındaki İlişkilerin İncelenmesi(Investigation of the Relationships Between Compulsive Use, Fear of Missing Out, Impulse Buying, Fatigue due to Internet and Anxiety in Online Shopping)

نویسندگان

چکیده

Purpose  – The aim of the research is to determine effect psychosocial welfare measures such as impulsive use internet, which an indispensable element life today, and fear missing out, on buying its fatigue personal anxiety caused by internet use. Design/methodology/approach – main mass consists consumers who live in any province Turkey, are 18 years age older, shop online. Survey technique was used collect data surveys were created via Google Forms. Snowball sampling method used. 5 scales survey; They “Impulsive Use”, “Fear Missing Out”, Buying”, “Internet-Induced Fatigue” “Anxiety”. analyzed with IBM SPSS 24 AMOS 27 statistical package programs. Structural equation modeling test hypotheses. Previously, frequency analysis demographic variables, compatibility normal distribution, exploratory confirmatory factor analysis, reliability performed. Findings According results research, when observation values ​​of variables examined, skewness kurtosis found be between -2 +2, it seen that they met distribution condition. After loading a question “Fatigue due Internet” variable less than 0.50 total explained. variancewas low, this 1 removed performed. It determined goodness fit valid. As result structural modeling, all four hypotheses accepted there significant positive interaction tested relations. Impulsive positively affects at rate 0.479, out 0.250, 0.395 0.323. Discussion has been observed most obtained support relevant literature. However, some findings specific study, had not investigated before, also reached. Various suggestions have developed line research.

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ژورنال

عنوان ژورنال: Journal of Business Research-Turk

سال: 2021

ISSN: ['1309-0712']

DOI: https://doi.org/10.20491/isarder.2021.1241